A few years ago I had a high-end webinar coaching program that would help people launch a webinar in 8 weeks.
While some of our students literally became millionaires...
Honestly we didn't have a very good completion rate for the program.
Students loved how I was able to craft offers and content for their webinars...
But they had a hard time actually COMPLETING the webinar (and launching it)!
I knew something had to change.
At the same time, we were having clients come to us to build their webinar for them.
I was focused on training the copywriters on my team in a way that would streamline the process.
Yet it was still taking quite a long time (just like my clients).
There had to be a better way...
At the end of 2016 I decided to make a BIG investment.
In order to streamline the training process for my copywriters...
We developed custom-built software that educated them on all of the CRITICAL elements a high-converting webinar needed.
Slide by slide, there were instructional exercises for:
>>> What to say
>>> How to say the right thing
>>> Where to put critical elements
>>> Why certain elements need to be included
>>> How to structure an irresistible offer
>>> And more...
It took MONTHS and thousands of dollars to build.
But let me tell you... it was absolutely worth it.
It resulted in MILLIONS of dollars in sales while simultaneously training copywriters on the art of the perfect sales webinar.